Multi-channel marketing solution at Festool PIM system for professionals
TTS Tooltechnic Systems has implemented a multichannel marketing solution with its Festool brand and Schneider airsystems and commissioned Noxum to do so. Here you will find an overview of the migration project "Replacement Mediando" at Festool and the integration of a holistic multichannel marketing solution consisting of PIM, MAM and editorial system with Noxum GmbH.
New times in product communication in e-commerce
NovaDB supports minute-by-minute updates and real-time content delivery to display accurate information at all times
In the dynamic marketplace and online shopping, Festool, manufacturer of premium power tools, is at a crucial turning point. With the transition to a digital-first strategy and the expansion into the direct-to-customer (D2C) market through the Festool online store, the question arises: How can efficient and agile product data management be achieved that also enables fast online portal updates via high-performance data delivery? This project presents the solution from Noxum, Festool's long-standing partner, in which NovaDB is used as a data hub and data management solution.
The customer
Festool, a family-owned company with 24 national companies and over 3000 employees, pursues the goal of making professional craftsmen successful and proud. The focus is on the customer. The challenges in this dynamic market are manifold, in addition to supply bottlenecks and a change in communication. The modern customer expects an "always-on" mentality, which has prompted Festool to develop a future-oriented e-commerce strategy. This strategy includes the decision to operate its own e-commerce store, while at the same time maintaining close contact and strengthening the traditionally very good relationship with specialist dealers is of great importance. Festool attaches particular importance to getting to know its customers better through direct contact and learning more about the decision-making processes involved in purchasing. At the same time, it is a declared goal to strengthen the specialist trade as a competent consulting partner and to maintain it as an important multiplier.
Advantages for Festool
- Full access to all PIM data
- Efficient preparation of data for all channels
- Perfect control of content
- Acceleration of portal updates
Find out more about how NovaDB optimizes Festool's e-commerce processes.
Success Story Customized data for retailer platforms - create BMEcat catalogs with just a few clicks
Easily populate dealer portals with a standardized exchange format
Thanks to the Noxum Publishing Studio, manufacturers can also present themselves competently to their dealers. The versatile interface options allow manufacturers to respond to the requirements of dealers with regard to the exchange formats for their online portals.
Request the success story and find out how Festool creates its BMEcat catalog in several languages and with country-dependent product ranges with just a few clicks.
‘Our existing PIM and MAM systems were replaced and merged by Noxum within just one year, on time, on budget and in terms of quality. Our main benefit lies in the system merger, which enables us to achieve annual cost savings in the 5-digit range. The media output could be increased.’
How the specialist trade is transforming - effects and opportunities for Festool marketing
Presentation by Fabian Ertinger, Head of Online Marketing, Festool GmbH at the Noxum Tech Summit 2016
TTS Tooltechnic Systems has implemented a holistic multi-channel marketing solution with its premium brand Festool and Schneider airsystems. Noxum GmbH was commissioned with the complete replacement of the existing systems.
In 2014, Noxum replaced the existing systems, which had been expanded over twelve years and were deeply integrated into all marketing and publishing processes. Since then, Noxum's PIM, MAM and content management system has established itself as a multi-channel marketing tool that is used to create electronic product catalogs and marketing materials, for example.
Case Study Festool
Presentation by Fabian Ertinger, Head of Online Marketing, Festool GmbH
TTS Tooltechnic Systems has implemented a multichannel marketing solution with its Festool brand and Schneider airsystems and commissioned Noxum to do so.
The following case study provides an overview of the company Festool GmbH and the migration project "Replacement Mediando" and the integration of a holistic multichannel marketing solution consisting of PIM, MAM and editorial system with Noxum GmbH.
The main contents are the project modules from the evaluation phase to the implementation and the achievement of highly efficient marketing output on numerous classic and new media channels.
Introduction of the PIM, MAM and content management system at Festool
Technical presentation at the tekom annual conference 2015 by Fabian Ertinger, Festool GmbH, Wendlingen
TTS Tooltechnic Systems has implemented a holistic multi-channel marketing solution with its premium brand Festool and Schneider airsystems and commissioned Noxum GmbH with the technical relaunch. The implementation of the PIM and content management system and the go-live of Noxum MAM Online and Noxum PIM Online were successfully completed.
The introduction of the PIM, MAM and content management system from Noxum has replaced the Mediando PIM system and mediacockpit from the DAM Group at Festool. Existing third-party systems continue to be supported and simplifications to processes and the existing application landscape were explicitly desired.
The specialist presentation presents the migration project and the challenges and opportunities. Experts will gain an overview of a holistic multi-channel marketing solution with PIM, MAM, CMS and collaboration tools for a globally active industrial user company. It becomes clear that replacing such a deeply networked PIM system requires a company-wide overview of business and technical processes as well as the existing application landscape.
