Configure-to-Order Processes – How Data Quality Stabilizes CPQ Workflows and Reduces Returns

Misconfigurations, rework, and returns frequently arise where product data is incomplete or inconsistent. At the Auftragsmanagement Summit 2026 in Berlin, Norbert Klinnert moderates a World Café in which he explores, together with the expert audience, what role data quality plays in stable CPQ/CTO processes and successful omnichannel commerce.

Würzburg, June 24, 2026 – Noxum GmbH, a specialist in product data management and omnichannel commerce, is represented at the Auftragsmanagement Summit 2026 in Berlin. The conference brings together decision-makers from industry and retail at the Maritim proArte Hotel on June 24 and 25 to address the challenges of modern order management. Norbert Klinnert moderates a World Café there on the topic: What role does data quality play in more stable CPQ/CTO processes, more satisfied customers, and greater success in omnichannel commerce? The World Café is an interactive discussion format in which participants discuss in rotating rounds at different tables, jointly developing solutions to a topic. Together with the expert audience, he explores five central questions ranging from the role of consistent product data in CTO processes to the causes of misconfigurations and best practices for sustainable data quality.

CTO and CPQ processes are only as reliable as the data they are built on. Missing product attributes, contradictory configuration rules, or information held in different versions across multiple systems lead to misconfigurations that only surface as errors at the time of order fulfillment or after delivery. The result is rework, higher return rates, and delivery delays that erode customer trust. Consistent product data is therefore not merely a technical prerequisite but a direct lever for process efficiency and delivery quality.

A further focus of discussion is how product data can be maintained along the entire value chain while simultaneously being made available for omnichannel commerce. Those who maintain data on a channel-specific basis or transfer it manually between systems create inconsistencies that sooner or later manifest as errors in the sales process. Noxum brings concrete project experience to the table, where centralized data management and structured delivery to all channels laid the groundwork for stable processes and more satisfied customers.

How can data quality be sustainably ensured without limiting flexibility for individual customer requirements? Which standards such as ECLASS or BMEcat help manage complexity in the CTO environment? Norbert Klinnert will discuss these questions with participants and present approaches that have proven themselves in practice.

We look forward to hearing from you. For further information or to schedule an appointment, please contact us directly at info@noxum.com.

With NovaDB Headless PIM, companies manage product and configuration data centrally, validate it automatically, and make it consistently available across all sales channels. This supports stable CTO and CPQ processes, reduces misconfigurations, and creates the data foundation for end-to-end omnichannel commerce. Industry standards such as ECLASS and BMEcat are natively supported, facilitating structured data exchange along the entire value chain.