Micro-Epsilon relies on Noxum Publishing Studio Efficient technical documentation and marketing materials from a central source
One data source, all content: How Micro-Epsilon efficiently combines technical documentation and marketing
How can technical documentation and marketing materials be efficiently created from a single source without having to maintain data multiple times? Micro-Epsilon, a leading manufacturer of precision sensor technology, has found a solution in Noxum Publishing Studio that eliminates media breaks, automates processes, and ensures data quality at the same time. The result: fewer errors, shorter production times, and a solid basis for future growth.
Precision sensors require precision in documentation
Micro-Epsilon is internationally renowned for its high-precision sensors. The company supplies over 40,000 customers worldwide with a portfolio ranging from displacement sensors, infrared temperature sensors, color sensors, and 3D sensors to complete measurement systems. The wide variety of products in different variants places high demands on technical documentation.
At the same time, marketing materials must always be up to date and consistently available to support sales and customer communication. Both require a powerful, centralized platform for data and content management.
The starting point: media discontinuity, manual work, and high susceptibility to errors
Before switching to Noxum Publishing Studio, work in technical documentation and marketing was highly fragmented. Operating manuals and other publications were created entirely in Adobe InDesign. Data sheets and product data were stored separately in Excel and had to be transferred manually.
This manual process led to high maintenance costs and increased susceptibility to errors, especially when updates and version changes were required. Every adjustment required time-consuming coordination between different departments, which significantly slowed down the entire publication process. With the increasing volume and complexity of content, there was a growing desire to introduce a content management system to solve these challenges in the long term.
The switch: Why Micro-Epsilon relies on Noxum
The decision was made to use Noxum Publishing Studio in order to manage content centrally, avoid redundant work, and consistently automate processes. Three main aspects were decisive in this decision:
- the tried-and-tested standard configuration for technical documentation,
- the integrated Product Information Management (PIM),
- and the Noxum plugin for Adobe InDesign.
Tried-and-tested standard configuration for technical documentation:
The mature standard configuration of Noxum Publishing Studio could be adopted almost unchanged. This kept the customization effort to a minimum, and the implementation proved to be significantly more cost-effective than a configuration from scratch. Specific requirements could be added without deviating from the standard, ensuring long-term maintainability and updatability.
Integration of PIM and content management in one system:
The integrated PIM component enables centralised collection and maintenance of product data. This data can be used directly in the editorial system without duplicate data storage or manual transfers for technical documentation and the creation of other publications. Changes to product data are immediately incorporated into documents.
This close connection between PIM and the editorial system creates the conditions for consistent, error-free, and up-to-date content, from operating instructions to marketing brochures.
Seamless further processing in Adobe InDesign:
Another key component is the Noxum plugin for Adobe InDesign, which establishes a direct connection between layout and content management.
Using an intuitive search dialog, text modules, tables, or images can be selected from Noxum Publishing Studio and integrated into the layout. Content always remains linked to its source in the editorial system: if data, text, or product features change in the PIM or CMS, the corresponding InDesign frames can be updated at the touch of a button.
The interplay of structured XML content, PIM data, and creative layout combines process reliability with creative freedom.
