Noxum and SMARTdbs GmbH & Co. KG Announce Partnership

Noxum GmbH and SMARTdbs GmbH & Co. KG are joining forces to support companies in the digitalization of marketing processes, business models, and information structures. SMARTdbs contributes extensive experience in strategic consulting, digital process design, and the implementation of electronic standards. Together, the two companies offer practical, results-driven solutions based on the NovaDB platform to optimize data-driven processes.

Würzburg, May 28, 2025 – Noxum GmbH, a specialist in content management and editorial systems, announces a partnership with SMARTdbs GmbH & Co. KG. This collaboration addresses the growing demand among SMEs for end-to-end digital solutions. The focus lies on the efficient use of data, the digitalization of business-critical processes, and the implementation of future-oriented information strategies – both technologically and conceptually.

SMARTdbs, represented by its managing director Dr. Daniel Neuß, supports companies in the digital development of business models, processes, and marketing structures. The company's profile is complemented by project experience in the introduction of electronic standards and the development of e-commerce strategies. In collaboration with NovaDB—the information management platform developed by Noxum that combines headless CMS and PIM—practical solutions are created to optimize and accelerate digital processes in product communication, technical documentation, and e-commerce, as well as for consistent, cross-channel content delivery.

Customer Benefits

• Joint development of future-proof business models, digital transformation of processes, and creation of information architectures that strengthen long-term business success
• Flexible use of the NovaDB platform as a headless CMS and PIM for centralized content management and distribution
• Support with implementing electronic standards and executing digital strategies
• Enhanced data quality, consistent communication, and accelerated digital workflows in e-commerce and beyond

"The partnership with Noxum opens up new possibilities to implement modern information systems not only technologically but also strategically," says Dr. Daniel Neuß, Managing Director of SMARTdbs GmbH & Co. KG.

"With SMARTdbs, we gain a partner with a deep understanding of data-driven business models who supports our clients on their journey toward digital excellence," adds Norbert Klinnert, Head of Sales and Customer Experience at Noxum.

Would you like to find out how your company can benefit from the partnership between SMARTdbs and Noxum? Request a personalized consultation—our team looks forward to hearing from you!