NovaDB: The bridge between marketing and product data management B2B Communication Days, 7. - 8. October 2025 in Würzburg
At the B2B Communication Days 2025, Noxum will demonstrate how product and marketing data can be linked to deliver consistent content across all channels. The focus will be on the opportunities offered by headless architectures for commerce and publishing – and how companies can make their communications flexible, scalable, and customer-centric.
How we bring marketing and product data together
- Omnichannel commerce
We make your products consistently accessible across all channels—whether in your online store, on marketplaces, in apps, or in direct sales. - Omnichannel publishing
With NovaDB, you prepare content once and automatically distribute it in all formats—from digital catalogs and price lists to microsites and social media. - Flexible architectures
Our solutions keep you connectable and future-proof: existing systems remain integrated, and new channels can be easily connected at any time.
Omnichannel done right – PIM system as the basis for digital and more at PFENNIG Reinigungstechnik.
October 8, 4:20 p.m., Franziska Schmid, Marketing Manager | PFENNIG Reinigungstechnik GmbH
How can product information be made available efficiently, consistently, and internationally? PFENNIG Reinigungstechnik laid the foundation with the introduction of the NovaDB PIM system—a central database that has enabled, among other things, the website relaunch, automated data sheets, and multilingualism.
Building on this, catalog production was automated and workflows were significantly accelerated. Today, the PIM system forms the basis for consistent data and opens up new potential in omnichannel publishing.
Participants will learn about the possibilities and advantages of a uniform database for omnichannel communication.
