Noxum mobilizes content for the NürnbergMesse

Co-Reach, Europe's largest trade fair for customer dialog, June 8 and 9, in Nürnberg, presents trade fair visitors and exhibitors an iPhone App and a mobile website.

Würzburg, June 7, 2011- Noxum GmbH, specialist for content management and editing systems, has created an app and a mobile website for its longstanding customer NürnbergMesse for the "Co-Reach 2011". The design and content concept for the mobile channels were created in close cooperation with the customer.

The NürnbergMesse offers its visitors and exhibitors an extended service with the iPhone app and the mobile website: smartphone users can, for example, compile their own trade fair itinerary before their arrival, find Co-Reach exhibitors, company names and trade fair offers and obtain interesting information about the supporting program. In this way users have all relevant input and information personalized on their smartphones before their arrival and at the fair grounds. The visitors save time searching for information on site which can be used for more business discussions.

iPhone App Co-Reach 2011

Users of the iPhone app can obtain much information on the exhibition both online and offline. If the user is online, the details about the exhibitors and the supporting program are automatically updated. Exhibitor's addresses and event schedules can be directly imported into the iPhone as contact and calender entries. The information exchange with colleagues or other interested parties can be directly performed from the business app. in this way exhibitors' contact data can be sent with picture and notes via e-mail.

One of the functions of the app is the so-called supporting program mixer (an event planner for the program elements of Co-Reach: industry forums, convention, creative gallery and workshops). A media-specific treat: the mixer can be started by shaking the device! The program items found can be saved in a personal reminder list.

The integrated database lets the user find exhibitors and events even in offline mode.

The iPhone app to "Co-Reach 2011" can be downloaded free of charge from the AppStore.

Mobile Website m.Co-Reach.de

The mobile web page of Co-Reach 2011 Co-Reach.dehas been optimized for smartphones by a well-arranged design. For this the content was chosen especially for the mobile web site. To do this the content was administered in Noxum Publishing Studio, which is the content management system being employed at NürnbergMesse. Current content of the internet site underhttp://itunes.apple.com/de/app/Co-Reach-2011/id438977177?mt=8 and new content for the mobile web page are edited and assembled by the online editors of the NürnbergMesse. The master plan of the mobile web site is scalable and with only little effort usable for other trader fairs and conventions of the NürnbergMesse organization.

Communicative tool on the fair grounds

With the offer of a mobile, trade fair oriented information system, the NürnbergMesse proactively accelerates the introduction of interactive communication of their visitors. It strikes out on new pathways and creates all around the exhibition event new, individualized possibilities to find information easily and quickly communicate it.

The NürnbergMesse is one of the top 20 largest trade fair organizations worldwide and is one of the top ten in Europe. The portfolio contains about 120 national and international exhibitions and conventions as well as about 35 sponsored joint company presentations in Nürnberg and worldwide. Each year about 30,000 exhibitors (36% international), 976,000 professional visitors (20% international) and 404,000 consumers participate in their own, partner, and guest events of the NürnbergMesse Group, which has subsidiaries in China, North America, Brazil and Italy. Beyond this, the NürnbergMesse Group has a network of about 40 representations active in 85 countries.