The new solution was developed based on the Noxum Publishing Studio: an XML based, logical and flexible system, with the help of which all online services were subject to a new conception and a basic redesign. Recording and administration of content from attached databases are functioning now, thanks to the in-house transfer of the publication processes without the need of an agency.
Due to the consequent separation of layout, content and structure, the technical information jobs are getting even more up to date: data are inputted where they appear. Using the possibility of multiple usage of contents, content can be processed in a media neutral way and the information is offered to the viewer. A route sketch can be offered on different websites. Exhibitors, visitors e.g. journalists find up to date, well-structured target group information without having to search arduously through columns of information.
Extensive online presentations for new or cyclic trade fairs are created with much less effort, since external data and multiple information units can simply be added. This reduces the costs for each trade fair immensely.
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