As the media landscape and media consumption evolve, the publishing sector is increasingly expected, if not required, to reuse professionally produced content. Nowadays, many publishers can no longer afford to think "only" in terms of printed media or individual product forms.
Opportunities to expand into new business areas
Given the rapid further development of existing technologies, customers are increasingly demanding new forms of communication. By clearly focusing on customer benefits, it is possible to generate new business ideas and product forms in response to customers
current needs and motives. Innovative products, services and processes are needed if businesses are to remain competitive.
Top-level content management and editorial system
With its combination of intelligent content management and cross-media publishing, the Noxum Publishing Studio is designed to cope with demanding editorial tasks. The seamless integration of existing applications and data of any type from databases is a fundamental feature of the Noxum Publishing Studio. Solutions from Noxum enable authors and editors to work with version and variant management, to provide data and information on schedule, and to manage their terminology.
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"If new, content-based sales models are to be set up quickly, it is important to use XML and put in place a service-oriented architecture."
Norbert Klinnert Member of the board of directors at Noxum GmbH
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Added value for publishers
- Opening up new fields of business
- Collecting segment-related information and forwarding it to special interest groups
- Reusing content
- Trouble-free integration into existing IT environments
- Cost and time savings
- Efficient, error-free processes thanks to simplified publication processes
- Redundancies are avoided
- Cost-efficiency through cloud computing